Hey, I'm Charlie.
My passion lies in crafting experiences that address intrinsic human needs, through empathetic research and design solutions.
My process combines Design Thinking with 4 years experience with brand strategy and design. Listening, sketching, and testing is the golden roadmap for success. It's not enough to produce something that is 'table stakes' for the business. Any solution worth executing on must be effective, efficient, and enjoyable for the audience.
From start-up to Fortune 500, I have been fortunate enough to provide research, personas, journey maps, taxonomies, wireframes, and prototypes for a websites, SaaS platforms, and mobile apps.
Regardless of the project or the stakeholder, one rule always holds true.
Create with empathy. This is the essence of Human Centric Strategy.