Hey, I'm Charlie.

My passion is crafting strategies and experiences that solve intrinsic human needs, through empathetic research, design solutions, and innovative thinking.

My process stems from in a multidisciplinary background of development, design and strategy. Empathetic and thoughtful products are rarely produced without inspiration from outside mediums. Collaboration, research, and technology are key components to summoning inspiration.

Empathize, define, ideate, prototype, and test with the individual in mind. Experiences, products, and design solutions must be rooted in insight, while remaining intuitive. 

This is the essence of Human Centric Strategy.

Tenants of Human Centric Strategy:

  • Design thinking is strategic thinking
  • Empathy is the bedrock of any experience
  • A great first impression is a 'killer app'
  • Fail hard. Fail often. Don't fear failure
  • Keep it simple, don’t get in the way
  • Gamification is the 'secret sauce'
  • Fresh thinking often requires bravery
  • Develop for the person, not the tech
  • Feedback strengthens interactions
  • Build on insights, not on opinions