Henineken, USA
Fiesta Time

Responsibilities: Market & Consumer Research // Strategy Development // Concepting
Agency: The Concept Farm // NYC // July 2012

Beers of Mexico (combination package of Dos Equis, Tecate, and El So) offers a way to find excitement through variety with an assortment pack for the adventurous individual looking to let loose and try something different.

Our objective is to create a brand around Beers of Mexico and avoid positioning the product as a promotional offering.