HP Workstations
Byte Battle

Responsibilities: Market & Consumer Research // Strategy Development
Agency: Critical Mass // Chicago // November 2013

Our objective was to perform a competitive audit of HP's Workstation computers in preparation for the launch of Apple's newest Mac Pro Workstation in early 2014. In addition, we wanted to compare HP and Apple's Workstation offerings to Dell's to better identify positioning opportunities for HP's Workstations.