Methodology of a Strategist
Understand the scope & purpose of the project. Every detail is important, not matter how trivial.
Immerse yourself in the culture surrounding the consumer, brand, and market.
Ask questions. Ask more questions. About everything. Insights are hiding everywhere.
Construct a unique approach that works to address the insights that were discovered.
Develop a fully integrated strategy that resonates with everyone.
Inspire the creative team to be bold, mischievous, and original.