The Building Block of UX

Empathy is the bedrock of any experience

A great first impression is a ’killer app’

Everything in moderation, even data

Keep it simple, don’t get in the way

Edge cases reveal forethought

Fresh thinking requires bravery

Develop for the user, not the tech

Feedback strengthens interactions

Design is a process, never-ending

Create on insights, not on opinions

 
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