Product design

Atlassian

B2B

Enterprise

Helping customers navigate their own issues

Design lead

Charting impact

14

opportunities critical opportunities

3 teams

support with new rituals and ways of working

6-month rolling average

Challenge

Atlassian made the decision to focus on growth fro there teams

Why this mattered

CONTEXT

Our Audience

Technical + Billing Admins of Server product sites

3 teams

support with new rituals and ways of working

Who was our audience?

Content

Friction points:

Content

Insights and ideas:

Content

COLLABORATION

Our strategy was to:

Expand to view hypothesis in full

About the team and stakeholders:
What I influenced and impacted:

Delivery & Impact

Our strategy was to:

Expand to view hypothesis in full

About the team and stakeholders:
What I influenced and impacted:

Solution

Hypothesis

If we target Server Admins with personalized messaging, intercepting their journey on non-Migration pages, and route them to the Atlassian Migration Program;then we will be able to get more of those customer to become limited aware, at minimum;because we know that they are actively visiting other WAC domains but are not getting Migration related messaging.

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