A sales enablement tool that helps Real Estate Brokers win more deals through 'needs-based-selling,' allowing brokers dynamically structure conversations based on a client's specific needs.
Our vision was to build a product that helps brokers decode their clients wants and needs, while quickly defining the business case that empower clients to make decisions.
As the Principal Product Designer, I lead strategy, research, and design for this client-centric experience. I also managed 2 designers during this engagement
We needed to expand our product offerings to support brokers when they first engagement with their clients. We wanted a way to help brokers pitch better, smarter, faster — and ultimately win more deals.