There was a internal need for the organization to improve their service offerings, make their clients’ and customers’ lives easier, and improve their the ecosystem that surrounded legacy platforms.
While their B2B clients and customers used a myriad systems, there was a driving force to create a new B2B digital strategy that would delivered a better overall customer experience, while further supporting their future business growth.
The problem we were given was three-pronged in its focus. Originally launched due to dated technologies, there was also a need to seek out solutions that would address and improve the customer experience, ultimately making it easier for clients and customers to do business.