BP wanted to improve its ecosystem of service offerings and legacy platforms in order to make their clientsā and customersā lives easier.
They wanted a new B2B digital strategy that would deliver a better overall customer experience, while further supporting their future business growth.
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Problem
BP wanted to improve its ecosystem of service offerings and legacy platforms in order to make their clientsā and customersā lives easier.
They wanted a new B2B digital strategy that would deliver a better overall customer experience, while further supporting their future business growth.
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Responsibilities
UXĀ Strategist
Co-led 180+ customer engagements (surveys, interviews, and ethnographic research studies)
Produced research artifacts (personas, journey maps)
Supported research analysis, synthesis, and strategic recommendations
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āSENIORĀ STRATEGIST + šØš½ Ā UX STRATEGIST
TECHNOLOGYĀ LEAD
BPĀ BUSINESSĀ TEAM + PROJECTĀ MANAGER
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Solution
Our recommendation was for BPĀ to unify and simplify their offerings, platforms, and workflows.
This principle would extend past platform offerings and outline organizational and process level changes.
BP needed to create a unified and simplified experience, as they work to deliver the right product, to the right people, at the right time, in the right way.
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āš½ Click To Read Our Insights Playbook
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Outcomes
1. Create recommendations for UX + CX improvements...
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2. Illuminate system + workflow friction points for BP customers + partners...
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3. Provide BP teams with a āDay in the Lifeā perspective of āØtheir customers + partners...