BP wanted to improve its ecosystem of service offerings and legacy platforms in order to make their clients’ and customers’ lives easier.
They wanted a new B2B digital strategy that would deliver a better overall customer experience, while further supporting their future business growth.
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Responsibilities
UX Strategist
Co-led 180+ customer engagements (surveys, interviews, and ethnographic research studies)
Produced research artifacts (personas, journey maps)
Supported research analysis, synthesis, and strategic recommendations
SENIOR STRATEGIST + 👨🏽 UX STRATEGIST
TECHNOLOGY LEAD
BP BUSINESS TEAM + PROJECT MANAGER
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Solution
Our recommendation was for BP to unify and simplify their offerings, platforms, and workflows.
This principle would extend past platform offerings and outline organizational and process level changes.
BP needed to create a unified and simplified experience, as they work to deliver the right product, to the right people, at the right time, in the right way.
☝🏽 Click To Read Our Insights Playbook
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Outcomes
1. Create recommendations for UX + CX improvements...
2. Illuminate system + workflow friction points for BP customers + partners...
3. Provide BP teams with a ‘Day in the Life’ perspective of their customers + partners...
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