Needs Assessment Diagnostic

Case StudY 🔒

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Problem

JLL is a commercial real estate group. Their primary business model involves brokers helping business buy or lease property.

This process, called the Deal Lifecycle, has five key stages: Prospecting, Market Survey, Proposal, Negotiation, & Close-Out.

Broker wanted a streamlined way to communicate JLL's value when prospecting / pitching new clients.

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Responsibilities

Design Lead

50 / 50 IC vs Management
Led design vision + strategy
Managed 2 design resources
Led research + testing sessions
Supported product enhancements post launch

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‍👨🏽 DESIGN LEAD + DESIGNERS (2)

DEVELOPMENT LEAD + DEVELOPERS (4) + QA LEAD

PRODUCT OWNER + BUSINESS ANALYST + SCRUM MASTER + HEAD OF DESGIN

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Solution

We created a shareable point of sale experience that uses real-time data to help clients better understand the implications behind their real estate needs.

By focusing on how space, place, people, and cost are all intertwined when looking for property, brokers are able to have a more impactful conversation with clients about what matters most.

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Outcomes

Leverage existing data to illustrate impacts of decisions

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Support the point of sale experience for Brokers

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Convey insights and client needs in an engaging format

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Thanks for The Interest in my work!

For more about this project ➡️ charlie.rcweston@gmail.com