Needs Assessment Diagnostic

Case StudY πŸ”’

Design Lead @ JLL

Q2 2018 - Q1 2019

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Problem

JLL is a commercial real estate group. Their primary business model involves brokers helping business buy or lease property.

This process, called the Deal Lifecycle, has five key stages: Prospecting, Market Survey, Proposal, Negotiation, & Close-Out.

Brokers wanted a streamlined way to communicate JLL's value when prospecting (and subsequently pitching) clients for their business.

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Responsibilities

Design Lead

  • 50 / 50 IC vs Management
  • Led design vision + strategy
  • Managed 2 direct reports
  • Led research + testing sessions
  • Supported product enhancements post launch

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β€πŸ‘¨πŸ½ Β DESIGN LEAD + DESIGNERS (2)
DEVELOPMENT LEAD + DEVELOPERS (4) + QA LEAD
PRODUCT OWNER + BUSINESS ANALYST + SCRUM MASTER

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Solution

We created a shareable point of sale experience that uses real-time data to help clients better understand the implications behind their real estate needs.

By focusing on how space, place, people, and cost are all intertwined when looking for property, brokers are able to have a more impactful conversation with clients about what matters most.

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Outcomes

Leverage existing data to illustrate impacts of decisions

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Support the point of sale experience for Brokers

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Develop a deliverable for clients to engage with

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Thanks for The Interest in my work!

For more about this project πŸ“© charlie.rcweston@gmail.com