Team overview:
489 Depot Road Midland
No items found.
The Challenge

The plan selection page, part of the Billing User Experience (BUX), is one of only two places an administrator can upgrade to Premium. The page was static with only a list of features and a comparison of which plan included which feature. This structure demanded existing customer knowledge of the features and associated benefits as the customer considered an upgrade.


Discovery & consultation

In the Discovery phase, we delve deep into the heart of your project to uncover hidden opportunities and challenges. We meticulously analyze your goals, needs, and the competitive landscape too.

Strategic approach
Innovation at heart
Tailored solutions
Collaborative process
Open communication

Strategy development

Based on our insights from the discovery phase, we craft a tailored strategy that outlines the roadmap to success. It's the roadmap that leads to achievement and ensures every action has purpose and direction.

  • Defining goals
  • Target audience
  • Detailed pan of action

Design & Implementation

Drawing upon the valuable insights unearthed during the discovery phase, we embark on the critical phase of Design & Implementation.

Our approach to Design & Implementation is all about precision and intentionality. By leveraging the insights gained earlier.

The Impact:

We tested a new plan selection page for administrators using JSW Free.  This page emphasized benefit-based messaging and the Premium plan.  The new experience drove a month-over-month 7% increase in revenue

Other impacts:

  1. 6% increase in PEU across Standard and Premium
  2. 26% increase in Premium upgrades

Key learnings:

  1. Simplify decision-making at critical junctures for outweighed results
  2. Focus on clarity, brevity, and statement of value
  3. Invest in comprehensive instrumentation focused on performance outcomes and learnings

Other showcase

Open to new opportunities